Firm News

August 14, 2019

Cheryl Squadrito of Media Friendly PR, LLC to Present October 2019 Alloy Academy Workshops

Alloy Silverstein welcomes Cheryl Squadrito, CEO and Founder of Media Friendly PR, LLC to guest present our October 2019 Alloy Academy lunch workshops.

Reputation Management: Getting Your Business Ready for the Media Spotlight

Prepare your business for a crisis before one happens.

A former journalist turned public relations executive, Cheryl Squadrito will talk about protecting and elevating your company’s image and reputation. The internet is the first place people turn for researching a business, doctor or individual. How does your company’s reputation look to the public?

  1. Why reputation management matters and what it says about your brand.
  2. What is personal branding?
  3. What companies need a crisis communications plan?
  4. Public relations tactics you can use immediately to elevate your public image.


This seminar is designed for you to walk away with basic tactics to protect and manage the reputation of your business.


Event Details

Tuesday, October 22, 2019
12:00PM – 1:00PM
Alloy Silverstein
900 North Kings Highway
Cherry Hill, NJ 08034



Wednesday, October 23, 2019
12:00PM – 1:00PM
Kramer Hall
30 Front Street
Hammonton, NJ 08037



Complimentary lunch will be served. Seating is limited. Please arrive 10-15 minutes early.


About the Speaker

Cheryl Squadrito
Media Friendly PR, LLC ·

After a successful career as a journalist for the Philadelphia Inquirer, Cheryl Squadrito launched Media Friendly Public Relations in 2005.  Since then, Media Friendly has earned placements for clients locally, nationally and globally in all formats – print, online, television, and radio.  Based in Cherry Hill, New Jersey, Media Friendly represents clients who want positive media coverage and targeted marketing campaigns. Media Friendly’s clients range from law firms and financials to nonprofits and artists.

In addition to traditional and social media, Media Friendly specializes in visibility for its clients through speaking engagements, strategic introductions, high-profile events and personal branding.

Recently Media Friendly launched a new division that solely works with businesses in the cannabis space offering public relations services and educational networking events.

Since 2012, Cheryl works as an adjunct professor of strategic communication and marketing at Temple University in Philadelphia. When she’s not working or instructing Spinning class, Cheryl is writing her novel, “Suburban Rock Chick Goes to London,” or going to concerts with her two teenagers.



About Alloy Academy

Alloy Academy started as a series of educational QuickBooks and accounting software workshops and has evolved to cover more business planning topics to help today’s business owners. View all upcoming dates at

Interested in being a guest speaker at future Cherry Hill and Hammonton workshops? Fill out the following form to be considered →