Firm News

February 12, 2026

The Alloy Silverstein Group Expands Services with the Launch of Alloy Edge LLC

Alloy Edge Adds a Creative Edge to The Alloy Silverstein Group.

(Cherry Hill, NJ) Alloy Silverstein is proud to announce the launch of Alloy Edge LLC, a digital marketing company developed to support the evolving needs of modern small businesses. Alloy Edge becomes the fourth company under The Alloy Silverstein Group umbrella, joining Alloy Silverstein Accountants and Advisors, Abacus Payroll Inc., and Alloy Silverstein Financial Services, Inc.

Alloy Edge LLC: Digital Marketing Solutions for Small Businesses

Alloy Edge offers professional, strategic marketing support designed specifically for small businesses looking to strengthen their brand presence, communicate more effectively, and grow in today’s competitive digital marketplace. Services include digital marketing and social media content, branding consultations, short-form video production, SEO and website evaluation, email newsletters, and reporting.

Alloy Edge will work with start-ups building their brand identity as well as established companies seeking to enhance their digital footprint or supplement existing marketing efforts.

Alloy Edge was born from listening to our clients,” said Reynold P. Cicalese, CPA, PFS, CGMA, Managing Shareholder of Alloy Silverstein. “For years, small business owners have turned to their CPA and advisor for guidance on business plans and marketing expenditures. Knowing we have an experienced and talented marketing team, we decided to build a solution that shares the Alloy Silverstein Group’s client-first philosophy.”

Delivering creative vision with professional precision, Alloy Edge is backed by the business acumen and trust our firm has developed since 1959,” continues Cicalese. “We could not be more excited to bring this idea to life and expand the ways we help businesses succeed.”

Founded in 1959, Alloy Silverstein has grown steadily over six decades by expanding services that align with the needs of its clients. The addition of Alloy Edge represents the next evolution of The Alloy Silverstein Group’s commitment to anticipating and meeting clients’ needs. After expanding into payroll and financial planning services in 1999, the launch of Alloy Edge strengthens the firm’s ability to support clients with modern, forward-thinking solutions that complement its long-standing advisory approach.

With Alloy Edge, small businesses gain a powerful new resource to sharpen their marketing efforts. As client needs continue to extend into the digital space, this new division delivers strategic, creative, and high-quality marketing support designed to strengthen brands, increase visibility, and accelerate growth online. In today’s competitive landscape, every business can benefit from having an edge.

The Alloy Silverstein Group maintains offices in Cherry Hill and Hammonton, New Jersey, providing accounting, advisory, bookkeeping, financial, payroll, and now digital marketing services to clients throughout the Southern New Jersey region.

 

The Alloy Silverstein Group: A Client-Centric Legacy

The Alloy Silverstein Group’s team of CPAs, financial advisors, payroll specialists, business consultants, and support staff share one mission: to make clients’ lives easier. With a one-stop, full-service approach, clients receive guidance designed to simplify their financial, operational, and now digital marketing challenges—allowing them to focus on what they do best.

With offices in Cherry Hill and Hammonton, New Jersey, The Alloy Silverstein Group continues to expand its reach while staying true to its roots as a trusted advisor to individuals, families, and businesses.

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About Alloy Silverstein

Alloy Silverstein is a regional accounting and advisory firm providing quality tax, accounting, auditing, bookkeeping, financial, and outsourcing solutions to the individuals and businesses of the South Jersey community since 1959. With over 50 professionals in Cherry Hill and Hammonton, NJ, Alloy Silverstein’s team of CPAs, business advisors, bookkeepers, and payroll specialists work together to help small and medium-sized businesses achieve their personal and professional goals. Learn more at AlloySilverstein.com.