Webinar Announcement: Branding For CFOs – The impact of goodwill on enterprise value

Branding For CFOs: The Impact of Goodwill on Enterprise Value

Alloy Silverstein Accountants and Advisors and Whitepenny, a Haddonfield, NJ based branding agency, combine expertise in finance and branding to explore how brand strength drives goodwill and translates into measurable enterprise value.

WEBINAR:

Your company’s brand isn’t just a marketing tool—it’s an asset that can significantly impact enterprise value. For CFOs and financial leaders, understanding the role of brand equity and goodwill is critical when it comes to valuation, M&A, and long-term growth.

In this virtual session, a CPA and a branding strategist will break down:

• How goodwill and brand equity show up on the balance sheet and in valuations, going beyond tangible assets
• Real-world examples of brand-driven enterprise value (and risks of impairment)
• Practical ways CFOs can quantify, measure, monitor, and leverage brand strength
• Goodwill’s impact in valuations, M&A, balance sheets, investor relations, and more
• Action steps to align finance and branding for better strategic outcomes

Don’t miss this chance to bridge the gap between finance and branding—and discover how intangible assets can become one of your company’s biggest value drivers.

Register today.

About the Presenters:

Ren Cicalese III, CPA, MST | Alloy Silverstein
Ren is an Associate Partner at Alloy Silverstein Accountants and Advisors, where he provides tax, accounting, and advisory services with a focus on manufacturers, title companies, professional service providers, and the New Jersey cannabis industry. Active in the profession and community, he serves on several local boards, has held leadership roles with the NJCPA, and is a member of the PICPA and AICPA. Ren has been widely recognized as a young leader in accounting and business, earning multiple “Under 40” and professional excellence awards across New Jersey.

Travis Coley | Whitepenny
Travis is the Managing Director at Whitepenny. Leaning on two decades of strategic planning and corporate finance experience, Travis helps advise clients through the lens of gaining strategic advantage, growth, capital investment, and brand as an asset. He partners with clients to define brand strategy and establish a differentiated market position.